Big Data is a reality that has come to stay. And what makes it a really useful tool is the fact that it answers many questions that companies did not even know they had, giving us a key reference point to improve the performance of our business.
What leads us to enter some establishments and not others? What articles arouse the attention of the users? Who stops to look at your shop window? How can I know which part of the service suits them the most? The answer to all these questions helps us in making decisions when focusing our communications with the end customer.
That is why from Ruybesa we seek to support and answer all these questions in order to solve a real need for our customers. The Wi-Fi analytics market is booming worldwide and it is well known that the analysis in the retail sector becomes a key and differentiating piece to generate successful strategies and that is why we wanted to talk about Flame analytics.
Flame, the most complete analytics solution
Flame is a solution that allows to know the behavior of the clients within the physical points of sale, connect with them and identify them so that one can offer them what they want and need in a timely manner and thus improve the performance of your business.
With this tool you will be able to understand better your users and potential customers by allowing you to make correct decisions in real time and take immediate actions at the point of sale.
– Create and activate marketing campaigns and measure their impact.
– Share a Wi-Fi service with your customers, obtaining valuable information and being able to share personalized promotions with them in real time.
– Convert raw data into insights and actions.
Because in the words of the Flame team, “only what can be measured can be improved.”
And how does it work?
Very simple, the system is able to detect the signals emitted by electronic devices such as mobile devices, which users tend to carry on, in most cases with the Wi-Fi option activated. In this way, statistics of great utility are obtained that, with their correct analysis, allow us to know behavior patterns and optimize the management of physical spaces and, ultimately, improve sales.